For our web development clients only, Diverse Internet Solutions can help elevate your website above the crowd, and your competitors, utilising our
years of search engine optimisation experience.
Search engine optimisation (SEO) is available from many companies who specialise in the “art”.
Some of those are reputable organisations but many are charlatans. Never trust an SEO "expert" who makes claims that they can get your website onto the first page in Google.
The key point to remember about SEO is that it is not “rocket science”, as some “experts” would have you believe.
Content is paramount
Search engines such as Google try to give the best experience possible to their visitors.
In order to provide accurate and appropriate search results to those visitors they attempt to match website content to the keywords and phrases that their visitors search on.
The best search engine optimisation technique is to ensure that your website helps the search engine in that endeavour by including in your website content that is rich and original, and which is incorporated and presented in a search engine friendly way.
The "secret" to good rankings really is that simple.
Three key elements
Search engines use three key determinants to “rank” a website in their indexes:
- Your website content and the way in which that content is arranged (or coded) within your website
- The amount of social media “sharing” connected to your website
- The number, and quality, of links to your website from other websites
The overwhelmingly most important of these is your website content, combined with the way it is arranged and coded.
Social media & inbound links
Social media sharing can be initiated and built up by your social media strategy, with our help, if required.
Incoming links grow organically with a professionally-developed, content rich website, though there are several steps you can take to encourage their proliferation.
However, social media sharing and incoming links are not under the direct control of the website owner, the website developer, or any SEO “expert”.
Short cuts are counter-productive
Many techniques used by SEO “experts” to artificially boost your rankings in these areas may give some short term benefits but often lead to your website being downgraded or penalised by Google in the longer term.
Once this occurs it is extremely difficult to “undo”.
So although hiring an SEO specialist may bring some added value, they can only suggest tweaks to your website and can only bring marginal gains, if any.
And there is a risk that techniques used to "trick" search engines into giving your website improved rankings could lead to penalisation in the medium to longer term.
Naturally search engine optimised
Sites developed by Diverse Internet Solutions are naturally, by design, optimised for search engines and will gradually rise in the rankings, so long as your content is original and comprehensive.
It is rarely, if ever, of any significant benefit to hire an external search engine optimisation specialist.