For all new websites we design we include an auto-unsubscribe facility. When one of your recipients clicks the unsubscribe link in one of your marketing emails they are automatically unsubscribed from your recipient list without any human intervention being necessary.
Your unsubscribed recipient will be directed to a page on your website to confirm their removal from your list.
We also remove from your list those recipients whose email addresses are no longer valid. For example those recipients whose emails are returned to us with a reason of “address no longer exists”, or similar.